Some Neuromarketing Tools

Author: Tiphaine Saltini






Hilke Plassman articles, INSEAD

Neuromarketing- Le marketing revisité par les neurosciences du consommateur de Olivier Droulerset Bernard Roullet(13 octobre 2010)

Le neuromarketingen action : Parler et vendre au cerveau de Michel Badocet Patrick Georges (28 juin 2012)

The IAT in Marketing, Claude Messner, University of Basel, Switzerland,Joachim Vosgerau, Carnegie Mellon University, USA

“Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?,”
Journal of Consumer Psychology, 14 (4), 385-404.

“Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes,” PsychologicalReview, 102 (1), 4-27. Greenwald, Anthony G., Debbie E. McGhee, and Jordan L. K. Schwartz (1998),

“Measuring Individual Differences in ImplicitCognition: The ImplicitAssociation Test,” Journal of Personality and Social Psychology, 74 (6), 1464-80. Maison, Dominika, Anthony G. Greenwald, and Ralph H. Bruin (2004)


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